Branding: No matter the career path, branding plays an essential role.Being able to take on the role of art director and graphic designer will give your team a competitive edge.
But one video or infographic isn’t enough-graphic designers must be prepared to plan strategic campaigns. Developing Visual Campaigns: Visual content is attention-grabbing and gives you a chance to engage an audience.Design thinking is a user-centered way of solving problems with research, customer journey maps, prototypes, and more. Design Thinking: Being customer-centric is essential in all aspects of business and graphic design is no different.
Regardless of the particular position or path, designers of all experience levels can benefit from learning the following: How do you develop a training program that properly supports so many different paths and roles? The short answer is to have a deep library of online design courses at the ready.īut beyond having all the right courses available to the workforce, talent development leaders must also help guide their employees by focusing on the core skills shared across these career paths. This complexity can create challenges for talent development leaders. From Creative Director to Product Designer, Multimedia Designer, Web Designer, Animator, Video/Film Editor, Brand Identity Designer, and beyond, there are many exciting possibilities! With the right approach to graphic design training, you can help your organization become a design-driven brand!Ĭompleting a degree in graphic design doesn’t lead to just one career path. Studies show that design-driven companies outperform the S&P 500 by 219% and, by fostering creativity, gain 1.5x greater market share than competitors. Why is this important? If your workforce has a clear path to learn graphic design, this can have a significant impact on your bottom line. This is where learning and development leaders can step in and play an essential role by developing a skilled design team from within. Companies are already creating twice as many designed assets than the days before digital and social media, and this will likely increase as new platforms emerge.įor most businesses, finding enough graphic designers with the specific skills they require is a difficult task. While graphic design isn’t new, it’s clear that the demand for effective design in the business world is ramping up significantly. As companies around the globe fight to cut through the noise of digital channels, businesses of all kinds need to trust their graphic design teams to deliver value by elevating and clearly communicating their brands and the values they stand for. More than ever, design is an essential component of good business strategy.
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